How To Make Direct Mail Mortgage Marketing Pay Off Big Time

It is so simple to make direct mail mortgage marketing pay. All you have to do is create the right message to the right market and get the right list. It really is that simple.

If you write some generic letter trying to get anyone that needs a mortgage to call you are doomed from the beginning. You might as well as roll up your money and smoke it.

You really need to get specific about who you want to respond.

Here's an example of what your direct mail mortgage marketing piece might be like:

Our target market is renters. Our message is that they can buy with zero down, little out of pocket expenses, even if their credit is not that strong. Our list would be based on the fact that they rent, and that they have a minimum house hold income of $50,000 or more. You can even get real specific with your list. Such as credit scores and minimum debt levels.

Now we need to craft the sales letter. The most important part of the sales letter is the headline.

Our headline might be something like:

Here's How You Can Buy Your Own Home With Zero Down, Little Money Out Of Pocket, Even IF You've Had A Few Dings On Your Credit

Next we get into the body of the direct mail mortgage marketing letter where we are selling them on the fact that we can help. Notice I said sell. You are in sales right? Well your direct mail mortgage marketing piece is your mini salesman. His only job is to get that person to pick up the phone and call you.

Sell them on the fact of how much money they are wasting every month. Sell them on how they are paying their landlords mortgage. Sell them on the tax benefits of owning a home. Sell them on appreciation. Sell them on how great it would be to have stability in their life. Sell them on how easy it is to get approved for a mortgage. Sell them that eve if they have limited funds they can still buy a home. Sell them that even if they have credit issues they can still qualify. SELL, SELL, and SELL!At the end of our direct mail mortgage marketing piece we need to have a call to action. What do you want them to do? Call you? Visit your mortgage web site? Just stop by? What ever it is make sure you get that point across.

You can increase response by offering free stuff or discounts for people responding before a deadline.

For the first 25 people to respond to this letter you'll get a FREE credit report. That's a $35 value. If you respond To This Letter Before 8/1/2006 We'll Refund The Cost OF Your Appraisal At Closing That’s a $450 value.

Make sure you have a P.S. Your P.S. is basically 2 or 3 sentences summarizing the mortgage sales letters main points and why they need to call.

Finally if you really want to increase the response to your mortgage sales letter. Include as many testimonials about you and your service as possible. Because what your past clients say about you is much more powerful than any sales letter you could ever write.

A few more tips about your direct mail mortgage marketing piece.

• Do not use company letterhead or envelopes.
• Use a live stamp. Do not use bulk mail.
• Do your best to make it look like it's not junk mail. I don't know about you but I sort my mail over the garbage. That means don't put you companies name in the return address. Use your own name. If you are brave hand write the addresses. Or hire a printer to print the names with simulated handwriting.