Here Are Three Of The Most Important Things In Direct Mortgage Marketing

A direct mortgage marketing plan must be developed wisely. Here are the three most important things you need to be aware of to make your direct marketing pay off.

1. Pick Your Market - Who are you going to target? If you answer anyone who needs to buy a home or needs to refinance you might as well just donate your money to a local charity. They’ll get a better return on your money than you will. Seriously! You really need to be able to describe your perfect client.

   For example: Your direct mortgage marketing market may be to long haul truck drivers, who have been in the trucking business for 5 years or more, are married with two children, live anywhere on the west coast, with credit scores of 620 or better, rent of at least $650 a month or more, have less than $12,000 in consumer debt, make at least $50,000 a year or more, and have served in the military.

2. Match Your Message - What's your sales message? Since you just described your perfect mortgage target market now you need to match your message to that market. If you do not match your message to that market...again you might as well donate your money to charity.

   For example: Your direct mortgage marketing message may be that you were once a long haul truck driver and understand the problems that they face when trying to get approved for a mortgage. That being on the road is difficult. But you make it simple buy being able to service them no matter what state they are in. By fax, email, online. You can have mobile notaries meet them. How much better they are going to feel about buying a home for their family. All the tax benefits. A place that they look forward coming home to. A place where they can park their truck with out the neighbors complaining. That they really owe it to their family for being on the road all the time. The great investment they are making. Etc. Etc.

3. Media - How are you going to reach this market and have them read your mortgage marketing message? This is simple. You have already described your perfect market. So if you want your direct mortgage marketing to work by a list of those prospects. It is really quite simple. Open up you local yellow pages and find a list broker. Or find one on the Internet. How about running an ad in trucker magazines or trade publications. Or how about buying some sort of advertising in the local truck stops all up and down the West Coast. Or buying radio commercials on the stations that truck drivers listen to. Just find as many ways as possible to get in front of your target market.

There you have it. If you want a successful direct mortgage marketing campaign to work. All you have to do is complete those three simple steps. Market, media, and message. Miss one of those things and your direct mortgage marketing campaign will fall flat on its face.