There Are Only Two Ways To Get An Exclusive Mortgage Lead - But One Of The Ways Will Only Cost You Pennies

Of course the first and most obvious way to get an exclusive mortgage lead is to pay extra to make sure they are exclusive. However, you really never know if they are exclusive. They could have submitted apps all over the Internet. But paying for the right to an exclusive lead could cost you between $30 to $70.

Then of course you can generate your own exclusive mortgage leads. You can generate your own mortgage leads for less than a dollar a piece. As amazing as that seems it is super easy to do.

First and foremost you need to pick your target market. You need to decide what type of leads you want. Purchase, refi, construction, seconds, helocs, hard money, 125 seconds are examples of mortgage markets you can target. And within each of these categories there are all kinds of subcategories.

For example if you want your exclusive mortgage lead to be in the construction arena. You then need to decide whom your are going after. Builders or consumers? If you are going after builders, is it to provide them with hard money construction loans or to have them refer purchasers to you? If it is to refer purchasers to you is this pre or post construction? As you can see the more focused you can be the easier it will be to generate mortgage leads.

For now let’s just assume that you are going after the consumer for your construction mortgage lead. (Keep in mind that you can apply this example to any market that you want to target.) So you might run a classified ad in the real estate section that goes something like:

FREE Report Reveals The Top 10 Things Anyone Thinking About Building A Home Should Know. This Free report will save you thousands of dollars and lots of headaches. Call 1-800-000-0000 ext. 0000 24/7 recorded message to have you free report mailed to you immediately.

Now anyone who calls this hotline to request his or her free report is an exclusive mortgage lead. Not only that but you know exactly why they are calling. They are thinking about building a house and will need a construction loan!



Of course you need to write the free report that you are going to send out. But if you do lots of construction loans you know exactly what the 10 biggest mistakes people could make. And of course the number one biggest mistake would be not using you. Since you are the obvious expert.

Offering a free report like this and using the classified ad you can literally generate exclusive mortgage leads for about $0.50 to $.075 a piece. The only other cost you have is the postage. So for about a $1.50 you have an exclusive mortgage lead to follow up on and get into your pipeline.