They All Laughed When I Said, "I'm A Mortgage Broker Lead Guru"

Generating a mortgage broker lead is super simple once you understand the basics of mortgage lead generation. Below are the simple steps to generating so many leads you may want to start selling them to your co-workers.

Pick A Niche: You can't be everything to all people. And the same is true for any mortgage marketing and advertising you do. You have to pick a target market. The best market you can choose is one that has a current need or problem that has to be fixed. Here are a couple of examples to get you started. Zero down, debt consolidation, people in ARM's needing a fixed rate.

Match Your Message: Now that you have your market picked out you need to match your message to that market. In other words what is going through this markets heads. What solutions do you have for these potential mortgage leads problems?

Media: How are you going to reach these mortgage broker leads? Classified ads, display ads, Val-Pak, internet, radio, etc. Not only that but what do you want them to do? Do you want them to call directly, visit your website, or request more information.

Now that we have the basics down the easiest way to generate an exclusive mortgage lead is to offer some sort of free report. This works so well that you can literally generate a lead for less than a buck or two. Here is the process broken down into simple steps.

1. You've picked your market to be first time homebuyers with zero down.

2. You write a simple classified ad that goes something like "FREE Report reveals 7 simple secrets to buying a home with zero down even if you have damaged credit Call our recorded message 1-800-000-0000 Ext. 000 24/7 to request your copy of this free report.

   (You can get an 800 number with multiple extensions by clicking here)

3. Place your ad

4. Check your 800 number daily and write down the prospects name, address, and phone number.

5. Send out the free report that you wrote.
   
   
   
   
6. Follow up a few days later with a phone call to you mortgage lead.

7. Keep sending them more and more information about buying a home with zero down.

8. Follow up with a phone call again a few weeks later.

9. Keep following up until that deal is in your pipeline.

   I hope you see how easy this is to generate an exclusive mortgage broker lead. With a single ad like the one above you can generate an extra 10-15 mortgage leads a week.