What's The Ultimate Mortgage Marketing Lead?

The ultimate mortgage marketing lead is one that you have generated yourself and didn't pay for from some mortgage lead website. Simply because it's an exclusive mortgage lead. You don't have to worry about 4 other loan officers calling that same prospect forcing you to lower your rates and fees.

The big question is what type of mortgage marketing lead do you want? Do you want a subprime lead, A paper lead, purchase lead, refi lead, debt consolidation lead? That is what you have to figure out. You can't just say I want a lead. You have to pick a market and have a message specific to that market. You have to target that group you want that lead from.

Once you have targeted the group. Your next step for the mortgage marketing lead is to figure how you are going to find that market or group. Are they easily identifiable? Do they live in a certain area? Do they listen to a certain radio station or read a certain magazine? Do they have a certain credit score? Do they drive a specific car? Do they have certain kinds of jobs? Are they in a particular industry?

Once they are identifiable you then need to figure out how you are going to reach those people? What marketing tool are you going to use? Direct mail? Classified ads? Past cards? Display ads? Telemarketing? Val-Pak coupons? Windshield flyers? Door hangers? Radio or TV ads?

Now you need to craft your message to meet their problem. Do they need to purchase, refi, consolidate debt, fund their kids college, get their mortgage current?

Once you have picked you mortgage marketing tool you then need to decide what you want your mortgage marketing lead to do. DO you want them to call? Do you want them to visit your website? Do you want them to request more information? Do you want them to send in a mini application? Do you want them to call and listen to a recorded message?



It's really that simple to generate your own mortgage marketing lead.

Pick a targeted group. Identify those people needs, wants or problems. Figure out how you're going to reach them. Craft a message geared at their problems. Then get them to take action. Follow up and close the deal.