The Most Profitable Mortgage Marketing List There Is
There is one mortgage marketing list that most loan officers and mortgage brokers overlook which is costing them thousands of dollars every month. That mortgage list is your own past clients. And quite frankly you are an idiot if you don't market to you past clients. Below are several ways that you can market to you past clients.
Mortgage Newsletters: There are plenty of companies out there that offer done for you newsletters. And don't be a cheapskate with this by sending it out quarterly. Send it out every month. Give your mortgage list something of value.
Blogs: Blogs are basically an online diary. Start one immediately. There is no reason why you shouldn't get started especially since you can start a blog for free. At the end of each day just write a little bit about what you did that day. New programs that you now have access to. The people that you helped that day. Musings on the real estate market. What's happening in your personal life. Make sure your past clients know that it is up and available.
Ezine: This is basically the same thing as a newsletter except it is delivered through email. Again once a month. It is so easy to write about what's been happening with you. People that you have been able to help. Where rates are when you send it out. New products that you have available. This is a very effective and free mortgage marketing list technique.
Phone Calls: When was the last time you picked up the phone and called one of your past clients just to say hi. You will be surprised to see that they may need a mortgage or they have a friend or relative that needs one. Start today! Call 5 of your past clients just to say hi. And see where it takes you.
Email: Now don't get all spammy with your clients by sending them emails everyday trying to sell them something. But again if you get a new product. Or you just funded a really difficult loan. Send out an email with the details. It's free so why the hell aren't you doing it. Again it's another very powerful and free mortgage marketing list technique.
These are just a few of many mortgage marketing techniques that you should be using right now. They are all virtually free and all are highly effective in helping you close more loans and create much more revenue with out having to spend any money buying a mortgage marketing list.
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