The Ultimate Mortgage Marketing Strategy

Understanding the following quote is the beginning of an excellent mortgage marketing strategy.

"One Mans Problems Are Another Mans Opportunity"

Solving people’s problems is the ultimate mortgage marketing strategy. Why? Because it's alot easier to sell something to someone one when they have a problem. Would it not be easier to sell a burglar alarm to someone who has just been robbed? Of course it would be. The burglar sold them on the idea they needed one.

I've tried to sell HELOC's to people based on the idea that it will always be there just in case. Because you never know what could happen. It guarantees their access to their homes equity no matter what. Extremely important right? Well nobody wanted one based on that thinking. But they did want one when it came to consolidate debt. Because it solved a problem.

Selling someone on the idea they need to refinance is hard. Selling someone on the idea they need to refinance after their first mortgage rate increase on their ARM is easy. People with ARM's have problems. They need to refinance or face the music as their payments increase every 6 months or year.

Just stop for a second and think about this mortgage marketing strategy for a second. How many different problems can you solve? How many different mortgage marketing strategies can you come up with? I bet there are literally thousands of problems that could be solved. What's even better, is finding those people is relatively easy. And crafting a message about how you can help and solve their problem is easy.

How about a retired couple trying to make it on just social security? They got a problem. Not enough money but they want to stay in their home. Easily solved with a reverse mortgage.

How about the guy who just bought a real estate investing course but doesn't quite get it. But desperately wants to buy an investment property with zero down. You can solve that problem for him. Bet Carleton Sheets doesn't even teach in his course about how people can get zero down financing on rental property from their local mortgage broker.

I dare you to come up with a mortgage marketing strategy to make you gobs of money. Like I said there are thousands of ways to solve problems and solving problems makes you a hero and lots of money!