Want A Great Mortgage Marketing Tip? How About 5 Mortgage Marketing Tips!

Here are 5 mortgage marketing tips that are sure to help you make more money.

1. The first mortgage marketing tip I could give you would be this. Pick a niche. When you pick a niche it helps you focus your message to a specific market. It makes you the expert of that particular niche. It makes you almost impossible to compete against simply because most LO's and brokers are generalists. They will do any type of mortgage that comes across their path. And that's how they advertise.

2. Create a USP. A USP is a unique selling proposition. It is also tied into your niche. So when people ask what you do you could say "I specialize in helping people with credit problems refinance or purchase manufactured homes with out having to prove income." Now obviously if that is your niche all I have to say is have fun and good luck. But you get the point. Set yourself apart from the competition with a statement that tells exactly what you do.

3. The third mortgage marketing tip I offer is to use as many different ways as you can to get the phone ring and generate leads. Now with that said, you need to test and make sure each way is working and producing profits. Here are several ways that you can generate mortgage leads. Direct mail, classified ads, postcards, offering free reports, recorded messages, advetorials, press releases, display ads. Now as stated in the first two tips you need to have a niche market and a USP. In other words craft a message towards your specific market. Laser beam focus helps generate good pre-qualified leads and prospects.

4. Don't ever forget about your past clients. You need to continuously market to them no matter what. They are getting bombarded with mortgage advertising and marketing on a daily basis. So if you choose not to stay in contact with them someone else will. Just today in the mail I get 5 mail pieces from other mortgage companies. FIVE!!! IN ONE DAY!!!! You can stay in contact with past clients a variety of ways. Newsletter, email, blogs, post cards, phone calls, recorded messages. Send them gifts. Do what ever you can to keep a fence around your herd.
   
   
   
   

5. My final mortgage marketing tip is to make sure you create a system to follow up with any and all leads until they die or tell you to stop. We all get calls from people who don't qualify today. Heck they not even qualify until next year. But whom do you think they will be calling when they do. Well if you have been following