Which Mortgage Marketing Tool Is The Best?

One of the biggest mistakes you could make would be to only use one of the following mortgage marketing tools. In fact you should be using them all at the same time. Or switch them in and out as they lose their effectiveness.

Classified Ads - This is my favorite mortgage marketing tool. It is cheap and easy. You know right away if your ad is going to work or not. I always have about 5 - 7 classified ads running at a time. For about $30 I can run an ad for an entire month in the local classified ad paper.

Direct Mail - I love direct mail. This is another favorite marketing mortgage tool. One thing is for sure; it is not cheap. I would highly recommend that you do a little bit of studying about writing great copy. Other wise you could be wasting thousands of dollars. But if it is done right you can make a fortune. I typically average about $11 returned for every dollar I invest. Not to shabby huh?

Recorded Message Hotlines - This is another hot mortgage marketing tool. These can be used in all sorts of ways. The first would be to record a message about a topic that people would be interested in. Such as buying with zero down and damaged credit. At the end of the message to call you, stop buy, or visit your website. Or you can also them just to hit zero and they will automatically transferred to your office. Another option is to write some kind of "special" report and offer it for free. People call and leave their name and address and you send out the free report. Then follow up, follow up, follow up.

Post Cards - The only way that I have found post cards to be used profitably is by offering something for free. In other words I pick a specific target market. Send them a post card offering a free report and tell them to call a free-recorded message to request the information. A post card is just to small to do any kind of good selling and get your message across. But your free report can be as long as you want it to be to make sure you get all the information and sales points across that you need.

Websites - Using the web as a mortgage marketing tool is a great an inexpensive way to generate business and leads. However about 99% of mortgage professionals don't do it the right way. For the most part they are all very generic. No where do they have any way to capture lead unless they fill out an app. The best use of a mortgage website would be to offer free information or reports on a variety of topics. But for the people to get it they have to give you all of their information. With the technology available this can be set up on virtual autopilot.

Adverotial - If you currently pay for display advertising you should give this a shot. You will be amazed at the amount of response you'll get. This should be a mortgage marketing tool in everyone’s arsenal. An advetorial is an ad disguised to look like an article. Why would you do this? Because people buy newspapers to read not for the advertisements. Even if they know it is an ad they are much more likely to read it because they think they might get something useful out of it. There are three key components to a successful advetorial.

1. The headline - You must have a great headline to stop the reader from skimming through the section and read you ad. Something like "New Mortgage Saves Couples Marriage and Improves Their Sex Life"

2. The Body - The body will continue the story from the headline. It would go on to tell about John and June and how they had so much debt they were fighting all the time. Their sex life was virtually non-existent. etc etc etc

3. Call To Action - What do you want them to do? Call you? Call a recorded message? Call for more information? Call a recorded message to request more information? Visit your website?