Mortgage Web Site Design To Create A Ton Of Mortgage Leads

There is one thing to keep in mind with you mortgage web site design. And that is regardless of how much traffic you web site generates. Unless you have a way to capture the names of the people visiting your site, you're losing a ton of mortgage leads and business.

The majority of people are searching the web for information. Not someone to do their loan. So why not give them what they want. Except don’t just give it away for free; make them trade something valuable for it. Make them give you all of their contact information.

Wouldn't you agree that having lots of visitors is virtually worthless unless they either call, email, or leave their information for you to contact them. Especially since studies have shown that the majority of people use the net to do their research and then open up the yellow pages to call someone local.

So your mortgage web site design needs to take into account that you need to get their contact info from them so you can follow up. And the best way to do this is to create a bunch of special reports that people can either down load or have emailed to them. These reports could cover all kinds of information on refinancing, purchasing, seconds, helocs, debt consolidation, etc.

One of the best ways to do this is to make sure that the free report is absolutely tantalizing. It almost requires them to down load the free report. Which again they can't get unless they give you their contact info. Something like "10 Things Every Homeowner Thinking About Refinancing Their Home Should Know" or "10 Little Known Loans That Allow Just About Anyone To Buy A Home With Zero Down".

Of course other things to take into account with your mortgage web site design is to make sure there are several other ways that these people can request these free reports.

These other ways would be fax on demand and an 800 call capture number. A fax on demand line allows the requester to have the free report faxed to them. The call capture line will require you to mail the reports to them but you still get there phone number to follow up with.

I truly hope you take these suggestions to heart when thinking about designing your mortgage web site. If you will add these ideas to you mortgage web site design, you are sure to capture way more leads and close a ton more loans. You wouldn't complain about having a full pipeline would you?