What's The Best Way To Attract A Purchase Mortgage Lead?

You can start generating your own purchase mortgage lead in just a few days. Or quite frankly you can spend months or even years creating relationships with real estate agents. Hoping that they'll toss you a few exclusive purchase leads every once in a while.

Purchase mortgage leads are by far the easiest leads to generate. They are very easy to find, target, and get your message in front of.

There are several ways that you can start producing these leads. First and foremost if you’re gonna go fishing you better bait the hook. And in this day and age the best bait is free information. So in this instance we might create a free report titled "How TO Buy A Home With Zero Down - 10 Things Every Renter Should Know"

Now that we've created our bait it's now time to start casting and see what we come up with. And since were going fishing we might as well fish where the fish are.

All we need to do is get a list of renters. The thing to keep in mind when searching for a list is to realize that approximately 40% of the households in your area are rentals. That's a ton of purchase mortgage lead potential. Since what we are looking for a keepers only, we need to slice and dice our list to make sure we only go after the ones we really want.

In this case we would need to look at other factors. Such as income and credit. You most definitely can purchase a mortgage marketing list of renters with a certain income or credit profile.

You could also look at geographic aspects. For example the west side of town may be lower income and cheap rent. However the east side may be more affluent with higher rents. Geographic lists will be cheaper than the income or credit lists.

Now that we have selected our list now we need to decide how we are going to reach these people. Are we going to send post cards or letters? It’s probably best to try both and see what yields a better response. If they both yield great responses then keep doing them both.

Since we already have our bait "The Free Report" that’s all you need to advertise in the letters and the postcards. You don’t try and sell them on buying a home. You just are trying to get them to nibble a bit. To take a little baby step by calling your free recorded message to request your free report and become a purchase mortgaeg lead for you to follow up with.

This way the interested people stand up and raise their hands letting you know that they are considering buying a home. You now have a live purchase mortgage lead on the line.

You next step is to send out the free report and then follow up a few days later with a phone call. It really is that simple.

And if they are not ready or don't qualify at this time. Add them to your database. Keep mailing them information every few weeks. Follow up every once in a while with a phone call. Eventually they are going to buy a home or they'll tell you to stop marketing to them.