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How To Be A Refinance Mortgage Lead Magnet

Obviously there are a ton of reasons why people need to refinance. A refinance mortgage lead may need to consolidate debt, get out of an ARM that is adjusting, lower their rate, get cash out for investment purposes, and on and on. You could choose to market to any of these groups specifically. Or you could use this simple method to generate all the refinance mortgage leads you could handle.

Advertise a free report. This free report could be titled

10 Things Any Homeowner Thinking About Refinancing Must Know Before Ever Calling A Mortgage Broker Or Bank

Don't Make These Mistakes That Have
Cost Other Homeowners Thousands of dollars.

Do you think if you advertised this free report that people would respond? Of course they would, especially if you attach an 800 number with a recorded message for them to request the report. This is the information age after all and people want information now more than ever because they are worried they might make a mistake.

Now do you see how you will become a refinance mortgage lead magnet? And the beauty of this is that it captures anyone thinking about refinancing regardless of his or her reasons for the refi.

Now there are a ton of ways that you can advertise your refinance lead magnet. You could use classified ads, direct mail, post cards, val-pak, radio, TV, flyers, door hangers or on the back of your business card.

My suggestion would be to try and test them all. Flyers and door hangers would be the cheapest from a money perspective. The only cost you have is the printing. However they could be more expensive as far as time is concerned. It takes a lot of time to distribute these things.



Classified ads are super cheap in the local classified ad newspaper. $6 to $10 a week. TV and radio would be the most expensive.

It is very important that you track each way that you generate these refinance mortgage leads. You need to see what each lead costs you from each medium.

A classified ad lead may only cost $2 but a TV lead may cost $65. But if you average them out they are only costing you $37.50. Plus the TV ads may be better quality than the classified ads. Testing and tracking will make you a refinance mortgage lead guru.