Creating A Reverse Mortgage Lead Is Easy As Pie

The reverse mortgage lead is an easy one to identify. Any homeowner over the age of 62. The only other aspect you need to take a look at is mortgage balance.

It is very easy to buy a list of your perfect reverse mortgage lead prospects. But before you rush out and buy a list and start pounding the phone there is a much easier way to get your prospects to stand up and introduce themselves to you.

First if you are going to do any kind of direct mail you are going to have a hard time making the sale. Your best bet would be to offer some kind of free report that they can call and request. You can also use mortgage post cards to accomplish this as well and they are much cheaper.

With your list you want to offer some kind of free report. Such as:

"10 Things Every Senior Should Know About Getting A Reverse Mortgage"

After mailing this to your list you'll get many of the seniors that are thinking about getting a reverse mortgage call and request the free report. Wouldn't you agree that this would be much easier than just pounding the phone for hours on end trying to sell reverse mortgages?

Now all you need to do is get an 800 number set so that your reverse mortgage lead can call in a request the free report by listening to a recorded message and leaving their name and number. Plus your 800 service provider automatically captures their phone number. Now you have a hot reverse mortgage lead prospect to follow up with.

The big thing to remember with this type of prospect is that they are going to want as much information as you can give them. After sending out the free report you could invite them to request a free audio CD or tape that explains things even further. Or you could also throw in tele-seminars into the mix.

All of these things are getting your reverse mortgage prospect to take baby steps all the while you are becoming the obvious expert in this field. You are becoming the hero in their world. And as they say birds of a feather flock together. Take care of them and there will be plenty of mortgage referrals.

This may seem like a lot more work than just buying a reverse mortgage lead. But in the long run it will be so much cheaper. Once your system is up and running you will be able to control how much business you are doing every month. It will be on virtual autopilot.