Subprime Mortgage Marketing Made Super Simple

Personally I love subprime mortgages. And subprime mortgage marketing is one of my specialties. These people have real problems that we can solve. We can really step outside the box when trying to help them. And they are so appreciative.

Subprime mortgage marketing is easy. All you need to do is figure out what subprime niche you want to focus on.

Purchase or refinance?

What problem are your trying to solve?

Do they not have any money to buy a home?

Do they have credit problems?

Did they have a recent bankruptcy or foreclosure?

Are they being chased by collection agencies?

Self employed for less than two years?

Collections they refuse to pay off?

Unpaid taxes?

If you stop and think about it, I am sure you could add many more problems to the list above that you could solve with a mortgage. And that's the biggest secret to subprime mortgage marketing; solving problems.

Once you have decided what problem you are trying to solve you just need to create a mortgage marketing message that matches the conversation that those people are havign in their heads.

When I say a mortgage marketing message I do not mean a generic ad like most mortgage professionals run. It has to be targeted at the specific people you are trying to reach. Instead of running an ad with your company’s name, address and phone number along with a laundry list of all the types of loans that you do. Run something that gets the attention of the mortgage prospect you are searching for.

For Example:

Finally! A Simple Solution For Renters With Credit Problems And No Money Wanting To Buy A Home With Zero Down

If you thought buying a home was impossible due to your credit and not having a down payment. There is good news for you. ABC Mortgage Company is now offering free pre-qualifications for their hot new mortgage program "The Rent Buster Loan". This new loan is specifically for people with credit problems and no money.

Along with your free pre-qualification you'll also get a free copy of your credit report. If you don't qualify due to your credit. ABC Mortgage Company will even assist you with cleaning up your credit so you can buy a home.

To get your free pre-qualification, credit report, and credit repair all you need to do is call John Doe anytime at 551-555-5555 Monday through Friday.

Do you think this as would get some calls? You betcha. In fact you are more than welcome to use this in your subprime mortgage marketing arsenal. Use it as is, add to it, or subtract from it. To be honest it probably needs some re-working as I just wrote it in the fly. But you get the idea.